AUSTIN, Texas, April 17 /PRNewswire/ -- ADRevolution (ADR) today announced the appointment of James Adams as Chairman of the board. Adams will advise on the overall strategic direction of the company and put together an Advisory Board for the company.
Adams brings decades of experience as a CEO and entrepreneur to ADR, which was founded three years ago by 24-year-old Andrew Westmoreland to deliver highly personalized advertising to consumers.
Currently the CEO of the Adams Strategy Group, Adams has 21 years of experience in providing strategic planning, direction and advice to the private sector and government agencies. Previously, he was Managing Editor of the London Sunday Times, CEO of United Press International and the founder, Chairman and CEO of iDEFENSE, a cyber-intelligence organization with clients in the intelligence community, the government and Fortune 100 companies. Adams was also on the Board of the National Security Agency and is the author of 12 bestselling fiction and non-fiction books with an emphasis on warfare and intelligence.
"My whole career has been about disrupting the established order and I''ve joined ADR because they have a disruptive technology solution that is transforming the relationship between consumers, advertisers and publishers across the globe," said Adams.
The announcement of Adams''s appointment was made on the heels of ADR''s launch of the Consumer Choice Tool (CCT) at ad:tech San Francisco. The CCT gives individual consumers full control over the advertisements they receive and has already delivered more than a 4x increase in revenue to advertisers and publishers.
CCT runs on ADR''s proprietary software solution called the Natural Intelligence Marketing Engine (NIME) which allows for true one-to-one targeting of ads in real time and is driving record revenues for ADR''s clients.
"I''m thrilled that James has joined the team," said Westmoreland. "He''s always coming up with the highly strategic moves that embody both the boldness of his approach and subtlety of his intellect."
ADRevolution aligns the interests of all stakeholders in digital media: Consumers receive relevant content, advertisers reach their desired audience and publishers achieve optimal revenues. ADR''s customers outpace blistering growth standards for online advertising by leveraging its proprietary solutions based on the most efficient and relevant model for digital ad distribution.
ADR was founded three years ago to exploit the NIME technology that its founder, Andrew Westmoreland originally prototyped. Westmoreland has funded the company with capital from his previously successful online ventures.
ADRevolution is already profitable.